Our business is home-grown from avid carp fishers that live and breathe the industry. We share in our customers passion and pride for the sport, and ensure that flows through every aspect of our business.
We use innovation and personalisation to embrace complete individuality in our products. We believe no two anglers are alike and encourage our customers to let their unique personalities shine through their choice of our accessories.
It’s a unique lifestyle within a vibrant and diverse community. Our vision is to grow beyond a product brand, into a fellowship of like-minded people that share ideas, look to the future and improve the sport for the better.
No ask is too big or small. We believe in the best possible customer service at every area of our business. We will also do our utmost to support our existing customers, and welcome new ones with open arms.